PROMPT is an AI generated fashion and beauty magazine created to test the boundaries, limitations, and time expenditure of accessible artificial intelligence in modern editorial design. Focusing on an uncanny valley aesthetic that is surreal, futuristic, and unrealistically perfect, the project questions whether AI can act as a true art direction tool while highlighting that technology remains an extension of human creative intuition rather than a replacement for it.

Here are a few of my favourite spreads from the project.

Category:

Editorial Design & Visual Direction

Scope:

Concept, Prompt Strategy, Layout & Visual Identity

Tools:

ChatGPT, Adobe InDesign, Photoshop, Illustrator & Lightroom